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Beyond traditional sales — connect with 20,000+ farmers through KVK scientific demonstrations. India’s first platform dedicated to FPOs & SHGs.
Manufacturers & producers connect directly with farmers via KVK network under agreement with UPCAR. Scientific demonstrations, multi‑brand comparison, and data‑driven decisions.
Compare products from multiple agri companies on one screen — no more local limitations. Side‑by‑side specs, pricing, reviews.
Performance metrics, peer reviews, and KVK trial results help farmers select the right input for their soil and crop.
Companies demonstrate at KVK farms or farmers’ fields with full scientific support – generate trust through live trials.
India’s first Agri E‑Commerce platform dedicated to FPOs, SHGs & rural artisans. No middlemen, fair pricing, direct connection.
Farmers, FPOs, SHGs and artisans connect directly — the first platform built for rural producer organisations.
Better price realisation for farmers, fair price for customers. Zero middlemen, zero hidden charges.
Access unique village products, handicrafts, and organic produce – every purchase empowers rural families.
Responsible actions, unwavering standards – every vendor meets regulatory & accountability norms.
All mandatory registrations under State/Union.
Vendors responsible for quality; delisting if standards fail.
Prompt dispatch, proper packaging, reliable coordination.
Warranty & complaints handled directly by vendors.
Curated inputs + data tools + KVK guidance = right‑fit purchase, higher yield.
Seeds, nutrients, protection, implements, livestock & fisheries – direct to farmer.
Filter by region, soil, crop – smart recommendations from actual trials.
Expert (KVK) guidance ensures every purchase is right‑fit, backed by science.
Demonstrations at KVK farms drive adoption, retention & brand loyalty.
Through agreement with UPCAR, Krishi Vigyan Kendras facilitate scientific demos at farms. Companies get real-time feedback, farmers get confidence. Win‑win.
view demo guidelinesReach 20,000+ farmers, FPOs & SHGs. Sell seeds, fertilizers, tools, bio‑inputs.